Industry Leaders : Psychological first aid key to battling mental health crisis.


Industry Leaders : Psychological first aid key to battling mental health crisis.


How do you feel about this story?


Mental health cases in the Philippines is increasing, so, because of this, two leaders in the country’s health and personal care industries, PhilCare and Johnson & Johnson Philippines, Inc. (JJPI), are collaborating to make psychological first aid (PFA) accessible to more Filipinos.

Results of a recent study by the Department of Health indicates that around 3.6 million Filipinos found themselves battling mental disorders during the pandemic.

PFA is about comforting someone who might be in distress, and helping them feel safe and calm by applying three basic action principles – look, listen, and link.

To look is to assess the situation of the individual seeking help; to listen is to pay active attention to what they’re experiencing and helping them to find solutions to their problem; and to link is to address their basic needs like food, water, and medicine, or to connect them to loved ones or social support when needed.

(L-R) PhilCare Associate Medical Director Ultra P. Tan, MD PhilCare Senior Assistant Vice President for Emerging Channels & Partnerships Ma. Abigail Garcia-Lising PhilCare VP for Operations Eilyn Evora-Ayuste, MD PhilCare President and CEO Joseph Augustin L. Tanco AMET Area Managing Director Raghu Krishnan Aina Blaza – Commercial Leader, Janssen Philippines Winester Ramos – Head of Vision Care Conrado Antonio “Dino” Alejandro – Commercial Lead, Ethicon & CSS PH Erwin Benedicto, MD – SEA Portfolio Medical Affairs Director Myki Manalo, MD – Associate Medical Affairs Manager – Neurosciences

Empowering patients and helpers

Learning PFA and understanding reactions to crises empowers all of us as helpers, said
Dr. Edgardo Juan Tolentino, former president of the Philippine Psychiatric Association, during the recently held online forum Let’s Talk About Psychological First Aid organized by PhilCare and JJPI.

“PFA is not anything far from physical first aid where you put a bandaid on the shallow wound of an individual, but if the wound is deeper and you can’t control the bleeding, you may have to call the ambulance or bring the person to the ER”, Dr. Tolentino

Through this joint effort, PFA training, facilitated by JJPI, will be incorporated into
PhilCare’s Mindscapes program for mental wellness. This will allow PhilCare’s mental health professionals to use PFA to treat their patients battling anxiety and depression brought on by the pandemic, economic uncertainties, or personal issues.

Mindscapes provides customizable and scalable programs to companies that wish to support their employees’ mental wellness journey. PhilCare also created three prepaid plans to make mental health counseling more accessible and affordable to Filipinos.

The PFA that PhilCare and JJPI have adopted is the version that the International Red
Cross has been using since March 2020. It specifically targets concerns arising from the COVID-19 pandemic and is more of an evidence-informed intervention.

More than an effort to enhance it’s well-rounded mental health and wellness initiatives, the collaboration is also a part of PhilCare’s 40th anniversary celebration. It signifies the HMO trailblazer’s continuous journey in improving the lives of Filipinos through new and innovative healthcare and product services.

(L-R) PhilCare President and CEO Joseph Augustin L. Tanco and AMET Area Managing Director Raghu Krishnan

Bring back control

“If we can put a theme to the pandemic, it would be “we have lost control”. Dr. Tolentino noted. “When it began in 2020, our days were predictable. We have a schedule. Then suddenly, we find ourselves confined in our homes, no schedule.”

The idea is to bring back control by supporting good personal choices. Draw people out by asking them “What did you do to help yourself during this time, then pick up their positive coping mechanism. ” he added.

Dr. Tolentino pointed out that by just being the side of someone who’s going through crisis, encouraging their existing coping skills, and not pressing them to give details of their ordeal is already practicing PFA.

PFA can be helpful to people coping with everyday stress and challenges. These people could include healthcare workers and social welfare responders, COVID-a9 survivors, families who just lost a loved one, older adults who feel alone, and those with vulnerabilities, like mental health and substance abuse problems.

“The goal of PFA is to provide safety, calm and comfort, and connectedness to a person. As well s promote self-empowerment by giving them back their sense of control.” Dr. Tolentino said.